Marketplaces development – Q&A with John Matthews (APD)
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Are you looking to increase your brand’s online visibility? If you want to reach a bigger audience and increase your sales, your products need to be visible online. One of the many ways to increase exposure of your business is through search-engine optimization. You need to analyze what people are looking for on Google and […]
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Opinion: Marketplaces are the new search engines in Southeast Asia
Ecommerce in Southeast Asia (SEA) is heating up. Google Shopping Ads recently launched in Singapore, with plans to expand across the region. Amazon is similarly making headlines for an upcoming regional launch and new advertising solutions. Alibaba is also already in the market, with its latest move of putting 400,000 products on Lazada through Taobao Collection.
What are Google Shopping Ads?
Google Shopping ads are ads that include richer product information such as product image, description, price, promotion and merchant name. They offer a richer ad experience resonating well with shoppers resulting in highly qualified clicks. They also include a direct click to purchase.
Solutions to the biggest e-commerce headaches in Southeast Asia
Swiping to shop is second nature for Southeast Asia’s growing number of mobile-centric consumers. In fact, the lucrative market is projected to surpass US$25 billion in growth by 2020, according to eMarketer.
Despite being slated as the new growth frontier for e-commerce, Southeast Asia faces challenges unseen in any other major region. In mature common markets like the United States and Northern Europe, you can log onto Amazon or search Google and instantly access 90% of the region. But in order to sell across Southeast Asia’s borders, retailers need to be converting product data and currency from Peso, Baht, Dong, and Rupiah, while translating Mandarin, Vietnamese, Bahasa or other languages. The challenge is incomparable to other markets.
Smooth scaling isn’t just a matter of moving a store online; it’s about being agile enough to move at the speed of the consumer and being reactive and proactive to every whim.
Here are some major roadblocks to conquering Southeast Asia and what you can do about them.