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Marketing Technology Lumascape

Check out this LUMAscape series: the Marketing Technology LUMAscape. This latest landscape maps out two categories of software offerings: 1) Sales and Marketing software, and 2) Website technologies. The Sales & Marketing section captures the main categories that marketing departments utilize to plan, execute and analyze marketing campaigns. The Website section includes the technologies to create, manage and optimize websites.

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Eleanor Slade, Content Marketing Manager

Eleanor is our Content Marketing expert. She writes about Commerce-in-the-Cloud, the importance of scaling and managing data effectively, as well as following ecommerce and marketing trends.