Glossary
Product and Services
The CrescoData Commerce Connect Platform - is an Enterprise Commerce Automation Platform
CrescoData Commerce-in-the-Cloud Suite - is the cloud-based Suite of services delivered by The CrescoData Commerce Connect Platform, available via open API. This includes but not limited to: Product, Order, Price, Promotions, Categorisation, Image, Agency
Product Sync - is the automated syndication of product and price data to digital sales channels
Order Sync - is the automated syndication and update of order and stock data to digital sales channels
CrescoData Support Portal - Is the Support portal where customers can log issues or request new services
CrescoData Management Portal - Is the Graphical User Interface that provides customer reports and alerts
SMART Core - is the range of services provided as part of CrescoData’s monthly licensing fee. This includes security, maintenance, alerts, reports and automated testing
Contractual
Customer - The platform or direct partner that has the contractual and billing relationship with Cresco Data
Merchant - is a customer of the CrescoData customer i.e. a brand, retailer or seller
Integrations - the platforms, databases or channels that The CrescoData Commerce Connect Platform is connected to
Source Integrations : the Customer Platform, platforms or databases that Cresco Data connects to, to pull or push Customer Commerce Data - (The Source of Truth)
Publishing Destinations - Channels that CrescoData publishes commerce data to. This includes third party marketplaces, commerce sites, search engines, shopping sites, social commerce channels, digital ad networks, URLs, files, databases and other third party channels supported from CrescoData from time to time that are the subject of the Services
Channels - a digital sales channel eg marketplace, shopping comparison, eCommerce store, digital ad channel
Connection Method : The way in which Cresco Data connects to the Customer’s Source Integration to access The Product Data. This could be via API, webhook, web scrape, file format, database etc
GMV - Total Gross Merchandise Volume - Sale price charged to the customer multiplied by the number of item sold
Activation Date - the date at which the first tested service is made available to the first Publishing Destination - and also the point at which the licensing fees start being paid
CrescoData Management Portal
Products
Received: Total number of products that CrescoData is getting from the Source Integration (s). This reflects the number of products listed in the Source Integration (s).
Live: Total number of products that CrescoData is publishing to the channel. This reflects the number of products that will be sent to channels.
Active: Total number products that CrescoData has successfully published to the channel(s). This reflects the number of active products in the destination channel(s).
Failed: Total number of products that failed to be listed in the channel(s). This reflects the number of products with errors/missing information.
Orders
GMV - Total Gross Merchandise Volume - Sale price charged to the customer multiplied by the number of item sold
Processed - Consolidated number of unique orders across all publishing destinations
Integrations
Active Integrations: Total number of active connections (products, price, orders, stock etc). One merchant can therefore have multiple integrations.
Customers: Platform or direct partner that has the following relationship with CrescoData: the contract, the billing relationship and Source System Integration
Channels: Total number of Channels connected to the Customer via CrescoData Commerce-in-the-Cloud Suite. Note that each marketplace country is is considered as one channel (e.g.) Lazada SG, Lazada TH = 2 channels.
Merchants: Total number of connected Merchants by The Customer
SKUs (Stock Keeping Unit) - the unique number that customers use to keep track of their products.
Received: Total number of products that CrescoData is getting from the Source Integration. This reflects the number of products listed in the source channel(s).
Listed: Total number products that CrescoData has successfully published to the channel(s). This reflects the number of active products in the channel(s).
Failed to List: Total number of products that failed to be listed in the channel(s). This reflects the number of products with errors/missing information.
Orders
GMV: Total Gross Merchandise Volume - Sale price charged to the customer multiplied by the number of item sold
Orders: Consolidated number of unique orders across all Channels
Channels (on the Management Portal): Total number of Channels connected to the Customer via CrescoData Commerce-in-the-Cloud Suite. Note that each marketplace country is is considered as one channel (e.g.) Lazada SG, Lazada TH = 2 channels.
Commerce Industry Terminology
Commerce Data - The term used to refer to any form of Commerce Data - which may include Product and Order Data
Commerce Platforms - PIMs, ERP, Inventory Management Platform, Warehouse Management Systems etc
Master product catalogue - This is a central database with the Source of Truth Product Data.
Product Data Feed - is a file made up of a list of products and attributes of those products organized so that each product can be displayed, advertised or compared in a unique way. A product feed typically contains a product image, title, product identifier, marketing copy, and product attributes
Attribute - Product attributes are the descriptors we use to define kinds of products. For example, we could describe a T-shirt by the color and size. These attributes mean that in the real physical world your store may only carry one red shirt, but you have three sizes or three "variations."
UPI - Unique Product Identifiers
SKUs (Stock Keeping Unit) - the unique number that customers use to keep track of their products.
Categorisation - how a product is categorised on the digital sales channel e.g. PC & Hardware, brand, laptop, black laptop - this is called a category tree - the structure that the categorisation takes
CSV & XML - a type of file format
SQL - a type of database
API - application programming interface - a way of 2 systems to talk to each other
Product Listing Ad - A product listing ad is a dynamic way to display product ads. It features the product image, attributes, price and stock level. A product listing ad requires a product data feed to populate it
Digital Ad Feed - a product data feed that can be sent to populate digital advertising - or a dynamic banner on a digital advertising network
Industry Terminology (internal use only)
Dirty Data - Data that is very messy and has lots of errors in. It’s usually corrupt. Tends to happen when people copy and paste data from spreadsheet to spreadsheet. You can’t use dirty data in external feeds as there will be error messages - links missing etc
High quality / Structured Data - Is a high quality data feed, that has been well organised, easily searchable, all links work etc as opposed to unstructured data - doesn’t have categorisation cannot be fully utilised for performance marketing
Relational Data - Data that relates to the product information e.g. adding a marketing description to a manufacturer’s product information
eCommerce platform - a platform that allows businesses to build websites using already created tools examples include Magento, Shopify, Demandware, Big Commerce, Woo Commerce
Inventory management system - a database where retailers manage their stock levels and orders
ERP - this is an internal Database - people may refer to having built an ERP to manage stock, it just means a database
Marketplace - an online marketplace that allows sellers to sell to customers. The sale takes place on the marketplace and the marketplace takes care of the marketing and payment. The marketplace charges a % of the sale as well as sometimes also monthly fees
Shopping Comparison Site / Engine (SCE) - Shopping comparison engine or site. This lists like for like products alongside each other, allowing customers to search and compare. The products are listed in the form of a product listing ad. When a customer clicks on the ad they are pushed back to the merchant’s site to make a purchase
Google Shopping
Google’s shopping comparison service recently rolled out here. We are a Google Approved feed partner. The only one based in Singapore.
Affiliate Network - a group of sites
Facebook dynamic ad - a retargeting ad powered by a product data feed that shows up in your Facebook account based on where you have been browsing
Dynamic Banner - a banner made up of product listing ads - powered by a product data feed
Dynamic creative optimisation - this is where a dynamic creative is changed on the fly to enable optimised performance
Ad Words - This is the Google account where clients set up their campaigns
CPA - cost per acquisition
CPC - cost per click
Performance media - digital media what works on one of the models above
Re-targeting - advertising that specifically targets a customer that has been to your website
Attribution reporting - sales reports that show sales by sales by channel rather than just traffic
Programmatic media - a new digital media landscape that has been enabled by automated marketing
DSP - Demand Side platform - part of the programmatic media buying ecosystem. This is where buyers of media eg media agencies log in and bid for media
SSP - Supply Side platform - as above but allows publishers and sites to release their inventory into an ad exchange
eCommerce - selling products online
Multi-channel - selling products into multiple digital channels e.g. marketplaces, shopping comparison sites, your own site etc
Omni-channel - true Omni-channel is catching the consumer everywhere, merging online customer experience with offline. eg searching for a product on your mobile, walking down the street, getting sent a discount voucher, checking online to see where the cheapest store is, ordering it, picking it up in a 7/11 etc.
Commerce - This is the new terminology for eCommerce - it is not eCommerce anymore it’s commerce as you shouldn’t separate the two - it should be a consistent customer experience