Digital Ad Feeds
Drive new sales from your site. Publish your products on the digital channels your customers are interacting on
The CrescoData Digital Ad Feed Service creates a high quality product data feeds from a range of sources that is technically optimised for the destination it is going to. Feed updates are automated. Reduce internal IT costs in creation and feed maintenance. Remove marketing dependency on IT for any feed changes.
BENEFITS OF USING THE CRESCODATA DIGITAL AD FEED SERVICE:
- Data is cleaned - missing or corrupt data issues are resolved at point of set up
- Feed is automatically reformatted into the Publishing Destination format
- Images will be resized
- Data can be enriched - external data can be added
- Out of stock items are removed
- Any Publishing Destination format changes are managed by The CrescoData Platform
- Changes / enhancements can be made to the feed
- Feed errors messages are logged and can be addressed quickly
FEED ENRICHMENT:
Data enhancements: Merging of multiple data sources, enrichment of feeds from additional sources (e.g. relational data, ERP systems, conversion rates, etc.), addition of dimensional data, adding of keywords, customer specific rule based overwrites, moving the order of text
Images: Image hosting on our content delivery network (CDN), resizing of images to destination requirements, change image background e.g. to white, adding of watermarks
Content Creation: SKU creation, unique product identifier creation, extraction of additional information from product data such as colour, size, brand
Data Cleansing: Standardisation of text to remove:all capitals, repetitive text, sales promotion text
Pricing: Currency conversions, band based rounding of prices to avoid ‘odd’ numbers, adding or subtracting percentage changes in price by destination, brand or category, tax calculations, sales promotions