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Marketing Technology Lumascape

Check out this LUMAscape series: the Marketing Technology LUMAscape. This latest landscape maps out two categories of software offerings: 1) Sales and Marketing software, and 2) Website technologies. The Sales & Marketing section captures the main categories that marketing departments utilize to plan, execute and analyze marketing campaigns. The Website section includes the technologies to create, manage and optimize websites.


Eleanor Slade, Content Marketing Manager

Eleanor is our Content Marketing expert. She writes about Commerce-in-the-Cloud, the importance of scaling and managing data effectively, as well as following ecommerce and marketing trends.