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How to win the eCommerce race in Southeast Asia with commerce-in-the-cloud

Buying clothes, groceries, electronics and in some cases, even houses and cars has moved online – fuelling the growth of eCommerce and bringing eCommerce and commerce closer that there really isn’t a distinction between the two anymore. Commerce is commerce, whether online or in a physical store.

Analysts are predicting that the expected size of Southeast Asia’s eCommerce market by the year 2025 will grow to $102 billion. This prediction doubled the size predicted the previous year, clearly showing the acceleration of growth in the sector. The exciting thing about this growth trajectory is that the top three players in the eCommerce industry are all homegrown Southeast Asian companies.

It’s not just the big companies who are riding this wave, startups are coming up with innovative products and services to service this burgeoning market and attract customers and investors alike. With unicorns becoming a relatively common phenomenon and the introduction of decacorns, simply riding the tech wave is no longer enough. To stand out in the eCommerce industry in Southeast Asia, companies need to be ahead of the curve and take advantage of technological advancements.

The cloud is now firmly embedded in business with over 96% of businesses in Southeast Asia operating multi-cloud landscapes. We know the cloud isn’t new, but what is new is the use of artificial intelligence (AI) and machine learning to leverage the convergence of cloud computing and eCommerce. At CrescoData this is exactly what we do. We use the cloud ecosystem across different channels, enabling cleaning, mapping, and connecting of commerce data through AI and machine learning.

Commerce-in-the-cloud is the next big thing that can help early adopters get ahead in the race. Here’s how:

More flexibility and reduced complexity

A cloud commerce solution can provide businesses with flexibility, and reduced complexity by integrating data from various channels into one single platform. From syndication of product content to synchronisation of stock and orders in real-time across various digital sales channels CrescoData’s Commerce-in-the-Cloud enables businesses to connect, automate and map all types of relevant commerce data. It also facilitates viewing real-time reports and alerts on a consolidated dashboard.

We streamline the digital transformation of markets and customers by simplifying the entire process of online commerce business. With data from various channels mapped and automated in one single integrated platform, businesses can focus on better customer service and other aspects of sales and marketing. This gives early adopters an advantage over competitors.

Eliminate the chances of human error

Even minor errors can have significant consequences when dealing with thousands of SKUs or millions of orders at a time. Human error can lead to lost time, losses in the millions and even dissatisfied customers due to poor service or lack of order fulfilment. Commerce-in-the-cloud systematically cleans, maps and connects product data, completely eliminating manual mapping thus chances of human error.

Quicker response to changing trends and consumer behaviour

Businesses are able to respond to any upcoming market opportunities faster by quickly adding new websites for new business models, brands or countries – all on the same platform. Marketing campaigns, cross-sales, even any non-standard solutions are easy to implement.

Cloud commerce providers make sure that previously implemented customizations are automatically carried forward when the platform is updated. Additionally, with easy access to all the code for all team members, staff changes have minimal impact on the organisation’s functionality.

Scaling and automation of the business model

Cloud commerce has the ability to automate and synchronise products SKUs, stock availability and orders in real time. Having all the data stored in one place not only reduces the possibility of errors but also helps in running the supply chain smoothly.

Companies can have more than one store on the same cloud platform with a central control point. Multiple dealerships can easily be integrated into the main system with an option of making their own unique customizations. This helps in better organization and tracking of orders with real-time stock and sales updates.

Let CrescoData simplify and streamline your cloud commerce journey

CrescoData is Asia-Pacific’s leading Enterprise Commerce Automation Platform.

The CrescoData Commerce Connect Platform uses AI and Machine learning to connect, map and automate Commerce Data at scale. The CrescoData Commerce-in-the-Cloud Suite is available via open API and connects to over 70 channels via a single integration.

CrescoData is headquartered in Singapore and works with global enterprise customers to connect their Platforms to Global Commerce Channels

The CrescoData Commerce Connect Platform:

  • Processes over 30 million SKU’s a month
  • Processes 100,000 orders a month
  • Is connected to over 70 channels
  • Automates over 500 merchants across 10 markets in 8 different languages

 

The CrescoData Commerce Connect Platform is available via Platform-as-a-Service (PaaS). Its full stack of product features are available through its Commerce-in-the-Cloud Suite. This enables customers to develop, run and manage applications without the complexity of building and maintaining the infrastructure associated with developing and managing the service.

 

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Anna Trybocka