Frequently Asked Questions

Our most common questions and answers can be browsed through below. If you don’t see your question please contact our support team who are ready to help.

What is a product data feed?

It is a file made up of a list of products with their product attributes that define them in a unique way. It typically contains a product image, title, product identifier and product attributes.

What is a structured feed?

It is a modified and enhanced product feed, which is completely up to date and complies with the individual requirements of selected shopping and marketing channels. It contains crucial attributes which may not be in your basic product information but are important when exporting the feed to digital channels.

Why is it important?

Incomplete, sub-optimal feeds will not be accepted will not be accepted by digital channels without a number of edits and modifications. Using CrescoData removes these issues and ensures speed to market. Additionally, once optimised, our feed ensures better visibility in searches and unlocks the full potential of ad campaigns.

What are the benefits of using CrescoData or a feed platform v doing it ourselves in-house?

The benefits of using Cresco include no additional IT resources or costs your end as well as automation. Cresco can accommodate large catalogues without issue; optimise the feed specific to each channel; customise the feed by channel e.g. change currency, restrict brands. Cresco also has a robust alerts service if the feed goes down which is much less hassle than you dealing and managing multiple API’s and associated changes directly.

How can you enhance our Google Shopping Feeds?

CrescoData can create a feed that is optimized for the Google Shopping format which includes data cleaning, reformatting, image resizing, recategorisation into Google’s product categories, data enrichment, auto populating required fields and addition of shipping prices if needed.

We already use a Magento app to create feeds why should we work with you?

The CrescoData Platform structures and optimizes your data feed to help maximize your returns. Magento will push the data you have inputted without any enhancements specific to your feed destination in terms of image sizing/format, SEO, addition of keywords, etc

What sort of increase would I see if I moved to you?

This varies by channel and country but can be monitored by your marketing team

How much does it cost?

The cost is based on your Master product data source and any other sources we need to connect to in order to get your product data initially.

What channels do you work with?

Please find a list of our channels here.

How much involvement does my IT department have to have?

Very limited. We will require some initial information to assess the best way to get your product data and connect to our platform. After that, everything is automated and we need no additional IT resources at your end.

How long does it take to set up?

1-5 days depending on the data source and scope of work requested by you.

What is a webscrape?

Web Scraping is a technique used to extract large amounts of data from websites. The data is extracted and saved to a file format which we are able to regularly update.

What is an API?

It is a safe and secure way of connecting two systems, e.g our platform to yours, to securely share information.

Which countries can you send the feed to?

We can send the feed to any country as long as we are connected to or can connect to your chosen channel.

How is it charged?

We charge a set-up fee to connect into your Master Data Source (website, ERP system, webscrape, etc) plus a monthly licensing fee per channel per country that you want us to send your feed to.

Do you support other languages?

Our platform supports multi-byte characters e.g. Asian languages and can publish feeds in the same.

What about currency conversions?

Yes, we are able to do currency conversions.

Why do you charge per channel if you’re just creating one feed?

Each individual channel has different feed requirements – formatting, images, categorization and rules can all differ even by country. We create a feed but the optimisation is different for each channel and country.

What is Google Shopping?

Google’s search product that allows users to search for products and compare prices between different vendors. It uses Product Listing Ads (PLA’s) which include richer product information.

Can I see my feed once you’ve created it?

We do not currently have a graphical user interface to view your feed. You can check your product listings in your selected channels and in the Google Merchant Centre if you are sending the feed to Google.

What happens if I have more than 10,000 SKUs?

We can support large catalogues over 10,000 SKU’s.

What is a known API?

This is an API we have connected to before and have experience in. It includes Magento, Shopify, WooCommerce amongst others.

Do you provide support once I start using your services?

Once your feed goes live, CrescoData offers a 14 day warranty period where we address any feed issues if they occur. After this time you can select a support package of your choice. For more information please read support policy.

What happens if I want to stop using your service?

You can do this by providing us with 3 months notice in writing.

How do I monitor the success of Cresco’s product data feed?

This can be done either by:
Digital ad feed – through Google tag manager
Marketplaces – the marketplace seller centre dashboard

How do I set up my Facebook account to accept tracking pixels?

We will provide you with instructions on how to do this.

How many merchants do you currently work with?

We work with a range of merchants across the APAC region. If you’d like to know specific examples please contact sales@crescodata.com

What are TAGs and tracking pixels?

These are a way of tracking impressions and can take a few different forms:
Tagging – this can be added to each individual product URL and enables you to check in Google Analytics which digital channel your product was viewed on and the number of times
Tracking Pixel – This is a way of tracking visitors to your site. It can then follow them to future sites they visit, reminded them of what they had viewed and encourage them to complete their transaction.
URL redirect – this can also be added to individual product URLs and enables a middleware such as ours to collate your product impressions from each digital channel

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