Multi-channel marketing automation increases eCommerce revenues by over 90%!
Mamadoo is an Australia based Shopping destination for Super-Mums and Bubs! Mamadoo brings together multiple shops for mums and children into one website, giving mums a one-stop destination to choose a wide range of products from.
Challenges faced by Mamadoo
Mamadoo was looking at new digital marketing channels to help drive their online sales. With over 10,000 products from over 75 stores, along with pricing and stock levels changing on a daily basis, combined with limited marketing resources adding new channel was challenge.
CrescoData worked with Mamadoo and recommended starting with the following performance based channels; Google Shopping, eBay Commerce Network, GetPrice, Shopping.com.au. Cresco Data used the Shopping Comparison Module of their platform and automated the extracting, optimising and publishing of their entire Mamadoo catalogue onto the 4 new channels immediately accessing millions of new customers. Any stock, pricing or promotional updates from their end are automatically synchronised by the Cresco Data Platform across the network.
The results were fantastic. In the first month alone they saw a 92% increase in sales and a 52% increase in orders. Product Listing ads in Google Shopping increased Google sales by 32% and the cost of sale on Google was decreased by 11%. This was all achieved without any additional headcount their end.
Google Shopping Myshopping.com.au